Norton Lager, The Latest In Beer
The 30 riders then rode on to the brewery itself, located at Woodend.
Chief brewer Paul Holgate created the drop in honour of his father, the late Bernie Holgate.
Bernie, a Manchester (UK) builder, rode Nortons in the 1950s and, by all accounts, was a bit of a risk-taker – an attitude which inspired Paul to start his brewing firm in 1999 with wife Tash.
“He was an inspiration; it’s a nice little nod to him,” Paul Holgate said.
Norton Lager will be available on tap in selected pubs in Melbourne, Sydney, Brisbane, Perth and Hobart from September 4 and will be available in bottles from October 1, Mr Holgate said.
It will be available in 330ml bottles in both six packs and cartons of 24.
“This is actually a lighter, easy-drinking style of lager – it can be enjoyed by everybody,” Mr Holgate said.
Holgate Brewhouse national sales manager Michael Harris said that cold, damp weather did not stop everyone enjoying the beer once they arrived at Motobean. Feedback from everyone was good, he said.
“It was pretty well enjoyed, even though we’d all been riding in cold and rain for about three hours beforehand,” Mr Harris said.
“It’s a German, unfiltered lager in the style of keller beer or house lager.”
Visit the Holgate Brewhouse website for more details: www.holgatebrewhouse.com